Keiter won the 2018 Marketing Achievement Award in the Marketing and PR Campaign: Recruiting Campaign category during the Association for Accounting Marketing (AAM) annual award event.
AAM presented 29 awards for marketing accomplishment on May 14, 2018, with awards spanning across different categories including Advertising, Branding, and Marketing and PR Campaigns.
Keiter's recruiting campaign aimed at boosting brand awareness at specific university business schools and increasing the number of entry-level and internship/externship applicants from each of these schools.
The campaign included a variety of different online programs and communications channels aimed at making Keiter a sought-after employer for interns and entry-level staff in Virginia and increasing visibility at on-campus events. Keiter’s marketing and recruiting teams outlined specific objectives which included creating landing pages for each target university and increasing the total number of campus applicants by 30 percent over a one-year period. Not only was the firm able to meet these objectives, it was able to exceed them with a 45 percent increase in campus applicants in 2017 over 2016.
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged more than 100 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.
Looking to start an accounting career? Consider Keiter. We are a Richmond-based firm, started by entrepreneurs and serving entrepreneurs. The Keiter team is always looking for new talent and future leaders of our Firm. Contact our HR team for more information or apply for a position on our website.